Musée
UX/UI Design
Overview
Tools
Figma Illustrator Photoshop After Effects
Duration
9 Months
Introducing Musée, the ultimate virtual art gallery app that lets you collect and showcase virtual artworks from renowned museums worldwide. With AR and VR technology, you can create your own gallery, visit friends' galleries, and engage with other art enthusiasts. Immerse yourself in the world of art, even if you can't afford to buy physical artworks, and experience the joy of museum visits from anywhere, anytime. Join us on this art adventure - download Musée now!
Problems
Low Engagement in Traditional Exhibits: Many museum pavilions struggle with low popularity, with content failing to attract and retain visitors, leading to stagnation in user experience.
Lack of Interactivity in Digital Content: Current digital exhibitions are often static and uninspiring, offering limited opportunities for user engagement and interaction.
Overloaded Experience: Visitors are overwhelmed by the sheer number of exhibits, making it difficult to remember or appreciate individual artworks.
Affordability Barriers: Art enthusiasts face financial constraints when it comes to purchasing artworks, leaving them unable to fully experience the joy of ownership or personalization.
Diminished User Experience: The traditional process of viewing art, either online or in-person, results in a passive and underwhelming experience due to poor flow and outdated methods of presentation.
Empower users to virtually collect their favorite artworks from renowned museums, making art more accessible and personalized.
Provide a space where users can design and share their own curated museum spaces, fostering creativity and social interaction.
Enhance user engagement through a seamless, interactive, and visually captivating digital experience that complements traditional museum visits.
Goals
Background Research
Does any of these happen to you?
Too many museums
Which one should I choose?
Too many exhibits
How can I remember them all?
Bad for exhibits
Should we stop taking photos?
Too expensive
How should I afford the paycheck?
In the past decade, the number of museums has increased by 60%, with a significant rise in the popularity of art museums. Young people are increasingly engaging with art on social media, sharing their favorite pieces and even curating guides on must-see artworks. This shift has turned art museums into social and cultural hotspots, where visitors document and share their experiences online. With the advent of NFTs, the art world has evolved even further, as more individuals are now willing to invest in and own digital versions of their favorite works, making art ownership more accessible and appealing.
Research
To gain a deeper understanding of user behavior and preferences regarding museum visits, a comprehensive survey was conducted, yielding 148 valid responses. The findings revealed that many users are overwhelmed by the vast number of museums and exhibits, often struggling to retain details of their visits. Additionally, participants expressed a strong desire for a more interactive and personalized museum experience. Through interviews, it became evident that users are increasingly interested in sharing their museum visits on social media and connecting with others who have similar artistic tastes. The research highlighted the need for a platform that simplifies the museum experience, makes it more engaging, and allows users to curate and showcase their own art collections digitally.
USER JOURNEY MAP
This journey map highlights various pain points that users face when visiting a museum, from the ticketing process to capturing and sharing the experience afterward. The main issues revolve around cost, overcrowding, time constraints, and insufficient ways to document and share experiences. These insights suggest that users are seeking more efficient, interactive, and immersive experiences that not only streamline the museum visit but also enhance the ability to engage with and share art meaningfully. A solution that addresses these pain points could improve user satisfaction and engagement with art museums.
MARKETING RESEARCH
PERSONA
MINDMAP
INSIGHTS
CONCEPT
STRUCTURE
USER FLOW
WIREFRAME
DESIGN ELEMENT
DELIVERABLES
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DELIVERABLES *
Discover, Display, Delight
Dive into the Digital Renaissance with Musée: Connect with art like never before – curate, explore, and share your passion for masterpieces from the comfort of your home.
USER TEST
Project Reflections
Next Steps
Expand Features: Based on user feedback and technological advancements, expand the app’s features to include more interactive elements like AR experiences of artworks or enhanced social sharing capabilities.
What I'd Do Differently:
Broader Initial Research: In future projects, I would expand the initial research phase to include a wider demographic and possibly international users. This could provide a more diverse range of insights and help anticipate different user needs more effectively.
What I Learned:
User-Centered Design: This project reinforced the importance of grounding every design decision in user needs and behaviors. From initial research to final product testing, understanding the user's experience was crucial for creating features that truly enhance their engagement and satisfaction.